“The most terrifying words in the English language are: I’m from the government and I’m here to help.”
This famous quote from President Reagan rings true inside most of our minds because we’ve experienced the hassle and frustration of dealing with the government in the past.
Just going to the DMV to renew your license can be an all-day affair. Let alone waiting for help after a major disaster.
Have you ever thought the same feelings and thoughts could be applied to real estate agents?
The general public already thinks poorly of our profession. It’s continuously ranked near the top of the list for the least trusted professions in the US. On top of that, almost everyone claims to be the #1, multi-million dollar producing top agent.
This doesn’t fool anyone.
Consumers these days are savvy towards marketing. They don’t believe these baseless claims and create new objections to each one you make. Which means your marketing is working against you and your business.
Pushing consumers away and causing them to trust you less.
So what do you do?
Stop focusing on your greatness and production. People don’t care about that. They only care if you can help solve their problems.
They want to know that you can take them from where they are to where they want to be. So, it’s up to you to demonstrate how you’ve solved a similar problem in the past.
In other words, don’t tell them. Show them.
It sounds simple, but it’s not that easy to pull off in real life unless you learn how. And that’s where my book, Kill Cold Calls, can help. In the book, I outline my whole marketing system that geared to position you as the local expert.
It’s the easiest way to do it without putting more obstacles in your path.
Here’s what one of my prospects recently said about applying my marketing to his business, “Wow awesome email. I am taking what you said and applying it to my roofing business. These are great ways to do business and I thank you for sharing this. I enjoy your emails every day! Thank you for sharing your heart and taking time to make these. They are always appreciated.”
This is the only place to get a copy of my book:
It works in every type of business because it is based on human nature, psychology and the fundamentals of relationship building.
Know your client’s problems, solve them and you won’t have to worry about marketing again.