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This will be important to my business in 2018

Video is important to your business in 2018I’ve said this many times over that last few months that video was going to be an important part of my marketing efforts this year. 

When I commit to big projects like this I often make a proclamation to the people that matter.  Especially if I think there is a possibility that I might not follow through.

I’ve found out over the years that when I set expectations for myself publicly, I am much more likely to finish.

And reap the benefits. 

That’s exactly what I did when I started sending a daily email to my list in 2015.  Not only did I tell them, but I kept bringing it up for the next few weeks. 

If no one knows about your plans, they are easy to give up.  Plus I need to warn my audience because that were not used to the frequency.

When I started the Insiders, video was to be a big part of it.

The launch was a success and I want to thank everyone who joined.  And for those who missed this opportunity to join, there will be another chance soon. 

One of the common mistakes people make with video is assuming that audio and lighting are not important. 

And I disagree. 

Some experts would say that audio is just as important because bad sound will ruin the user experience just the same.  It will have people clicking away faster than an agent calls the latest FSBO. 

Lighting makes more sense because it is part of the picture quality, yet so many don’t consider it when filming. 

To demonstrate, check out this video that I stitched together from some work I completed for the Insiders.

https://youtu.be/ZumKoDSIUFs

The first nine seconds of video I used ambient lighting and the mic built into the camera.

The last eight seconds include some inexpensive lighting and a lavalier microphone.  You can see the mic on my shirt. 

Wow, what a difference it makes right?

Here are the tools that I used for this video:

Camera: Mevo $299
Mic: Audio Technica ATR-3350 $29

Mic Adapter:  3.5mm TRRS to 3.5mm TRS Adapter

Lighting: Philips – Hue White Ambiance A19 Wi-Fi Smart LED Bulb

To get started you could use your smart phone instead of the Mevo.  And other lights as long as you set it up following the three point lighting positions. 

Now don’t get me wrong, I don’t think this is expert level, but it sure is a big step in that direction.

What’s big for you in 2018?

Hit reply and share it with me. 

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