Last July, I wrote a simple blog post about my new website from Sierra Interactive.
It was nothing special. Just basic instructions for my clients who were used to searching on the old website. Like where to find the New Map Search, and so on.
It’s not one that I expected to make money as the focus was on client education.
A lovely couple was searching for a lakeside home. They came across the post while searching online. They probably read 10 of my articles that day, before they signed up.
So a few weeks later we met at Starbucks.
I continued to stay in touch. Mostly by sending similar, email stories and posting them on my blog three times per week. Occasionally, I would reach out to “check-in” or share a unique property that just hit the market.
The type of property that they were looking for was difficult to find. Not only was the inventory low, but the competition was tough too. The best ones were gone in a day or two.
They did not get frustrated or nervous because of the trust that I built with my constant communications. My stories demonstrating how I’ve solved difficult problems in the past gave them the strength to keep going.
Then in April, we found the perfect home. And closed on it a month later.
It wasn’t the beautiful website. Or my CRM that won the business. It was my opinions and solutions that made them want to meet with me. And the consistency of the message that convinced them I was the best person to solve their problem.
When I say writing emails and blog posts is like writing future checks, this is why I believe it.
Most people fail at this because they do not have a system. Without one, your consistency will fail and drag everything else down with it.
Here’s the good news.
I’ve taken everything that I’ve learned and shared it with you in my book: Kill Cold Calls.
In the book, you will find my complete marketing system for building relationships online that lead to sales. It’s the best way that I’ve found to convert leads.
And Amazon is the only place you can get it:
Go get it now and start writing future checks.
And if you want to see the boring blog post that made me a pile of cash, let me know and I’ll send to you.