Many agents that I talk to are frustrated by the way they attempt to get new clients by doing things like:
- Cold calling expired and withdrawn listings for hours on end
- Spending half the day dropping by with meaningless gifts
- Advertising on expensive sites like Zillow and realtor[.]com
- Offering to do free CMAs
- Door knocking in a neighborhood where few people are home
- Repeating boring scripts that do nothing to further the relationship
- and the list goes on and on…
Sure these things work if you spend all day, every day, and every dollar doing them. And they tend to annoy the people that you just interrupted.
It’s not an efficient way of doing business. All that wasted time drives you crazy and few of us enjoy being a nuisance.
So, when they ask my advice, I tell them to sell to people ready to move.
It’s the oldest sales secret in the world.
Gary Halbert, one of the world’s greatest marketers, used to ask this question of his students.
“If you and I both owned a hamburger stand and we were in a contest to see who would sell the most hamburgers, what advantages would you most like to have on your side?”
Most students would answer with things like: better ingredients, lower prices, farm-fresh food.
Gary only wanted one advantage to take his competition to the house. And his edge?
A Starving Crowd.
That’s right. The simple advantage of having clients who want to buy or sell is better than anything else you might want. These are the quality leads everyone talks about, right?
The question is: how do you separate the sheep from the goats?
The good news for you, is I show you exactly how to do that in my book, Kill Cold Calls. I tell you what to say to your clients to get them to pick up the phone when they are ready to take action.
I even share what I do to nudge those prospects stuck on the fence to respond in a way that lets you know they intend to move soon.
That way you only need to follow up with a few folks who have serious interest instead of thousands of people who don’t plan to move for years.
This strategy has given me back my day, provided a steady income and more time to spend with my family. And the only place to get it is here:
As I promised, today is the last day that I can guarantee you’ll get the best price on my book. In a few hours, I am going to double the price because I’ve been selling it way too cheap for too long. Amazon won’t let you set the exact time/day of the price change, so it could happen anytime after I flip the switch.
Don’t get left behind.