I need to give credit where credit is due.
Joe Karbo, a legendary copywriter, wrote this ad headline.
“Most people are too busy earning a living to make any money.”
What Joe was trying to say is that you need to spend time working ON your business so you can make more working IN your business.
When your working in your business, you are doing work for your clients. You are making your next paycheck.
You also have to think about the paycheck you will need next week, next month and next year.
That’s what working on your business does. It’s writing your future, fatter paychecks.
Working on your business is things like self improvement, lead conversion, marketing and so on.
There’s one thing that consistently gets confused with working ON your business.
I feel the need to warn you about it because people will literally waste hours of their day on this.
And that’s Fakebook.
I understand the need to be social, and there are many great things about these platforms.
But spending hours every day arguing in groups or getting dazzled [disguised sales pitch] by the latest shiny object is not work.
Let me repeat. This is NOT work.
It’s easy to fall down the rabbit hole, so here are a few of the ways I tackle this beast.
First, I try to be purposeful about the time that I spend there. Go in quick, get the job done and then back out before you get distracted.
Second, I do things that help me further relationships. I’ve fine tuned feeds to make sure I keep in contact with my SOI. I use special feeds to curate content to share. Then I spend the rest of my time in a few groups that help me discover ways of thinking differently. This includes my own group, Real Estate Marketing All-Stars, which is more of a resource than social hour.
Last, I set up a quick link to my FB ads manager. This way I can go straight to the ads and by-pass my feed. I’ve found that I get sucked into my main news feed more than anywhere else.
If you want to see what my social looks like, join my group here: www.REMAllstars.com
Then, I want to hear about your experience. Where do you get lost in Facebook?
Talk to you soon!