Yesterday, I was talking with you about the reasons why most marketing campaigns fail.
It had to do with missing on two fundamental rules. The first one is “Know Your Customer.”
We will get to #2 in a second.
Let’s go back to the “bar conversation” that I shared in yesterdays email.
After a terrible day, your perfect prospect sits down at the bar next to you, orders a double and spills his guts to his friend behind the bar.
If you can describe in your prospects own words the problem he tells the bartender then you Know Your Customer.
While this sounds simple, it takes much research, observation and questions to nail this one.
The same it true for the second fundamental rule, the offer.
Your offer should be like the conversation you would have with your perfect prospect at the bar in order to get his attention, trust you to solve his problem and then buy your service (or product).
It’s either one or both of these fundamentals that cause most marketing campaigns to bite the dust.
If you don’t know your customer, it’s difficult to win the emotional battle for attention. Especially with all the noise in the market today.
It’s impossible for someone to like and know you if they are not paying attention to what you have to say.
If you do get their attention and offer the wrong solution, they will never be your clients.
As easy as it sounds, it’s even easier to screw up.
Don’t worry though. I’ve got you.
The best way to get a leg up on the competition is to get my book at the link below:
I’ll teach you how to know your customers so you never miss on an offer again.
And if that’s not enough, I take a deep dive on this topic in my soon to be released training.
Stay tuned and you’ll be the first to know when it’s released.
If you have questions about these two fundamentals, hit reply and fire away.
I promise to respond to every email you send.