Extortion has been a popular scam for thousands of years.
It’s exploded in the digital age. A popular email hoax called “Sextortion” has been modified using simple psychology to make it more believable.
And 100x profitable.
I’m sharing this with you for one reason. It’s not so you can cheat, lie or manipulate people in business because I hate that crap.
I want you to understand the power of “proof” to help people come to the conclusions that you can truly help them.
And not come off as salesy or needy.
The original Sextortion scam went something like this. You would receive an email from a mysterious person stating they had video evidence of you cheating and they would release it to your friends and family if you didn’t wire them money.
It was a low-quality scam that was ineffective. Then someone new came along that understood human psychology. They also had technology on their side.
The new scam involved a change in story and one piece of evidence that made all the difference.
This new story was a hacker compromised your computer and recorded you watching porn using the built-in camera. They would distribute this video online to all your contacts if you didn’t wire bitcoins to the crook’s account.
The change in story helped, but this is what made it so credible. They included a password that you used sometime in the past as proof of their hack.
The email opened with “I’m aware that <recipients old password> is your password,”
That was enough to get some people to send money even though they were innocent. Some of the passwords were 10 years old.
The victims did not realize that you can buy this type of info on the dark web for pennies. Their computer had never been hacked by these criminals.
Here’s your takeaway.
Next time that you make a claim in your advertising back it up with some kind of proof. Like a testimonial from a customer. Or a story of how you helped someone with a similar problem.
This helps to demonstrate that you understand their concerns and can solve their problems. And will put you ahead of 90% of the agents in your market.
If you want to learn to help people come to the conclusions that you are the best one to help them, here’s where you should go:
I’ll show you exactly how you can use proof elements in your marketing to get to more sales, closings and “Sold” signs.
Here’s a snippet of what T. Walker says about my book on Amazon,
“I will be implementing so many concepts from this book that it is worth 10x the amount I spent on it.”
If you have questions, just hit reply.