If you spend any time at a conference or in a Facebook real estate group, you’ll hear someone say, “You have to add value.”
It’s usually in response to a question about emails, blog posts, or some form of marketing.
The first time that I heard that answer at an event I asked the speaker for some “examples” of adding value to content.
The look on their face was priceless.
I guess no one had asked that question. After a brief pause they talked about things like lists of local parks, the best new places to eat and local market reports.
I said thank you and made some notes.
After the event when I had some time to think, I pulled out the event notes.
This didn’t make sense.
A list of parks and restaurants? That sounds extremely boring in an email.
There were thousands of places to find that same information online.
That’s when I realized this kind of information was really a commodity.
And you know what kind of value people place on a commodity. Almost nothing because you can find it anywhere.
So, I set out on a mission to discover what makes content valuable. I asked everyone the same question. Most people have no idea, so it took a long time to find the true answer.
I finally discovered the secrets to creating content that is compelling and gets people to respond.
Anyway, why am I bringing this up?
Because, I tell you about three of these secrets in my book, Kill Cold Calls.
Not just any three. The three main ones that I use in my business every day that make my phone ring.
You don’t need to struggle like I did.
You can easily get them at the link below.
And don’t delay so you can take advantage of the awesome bonus that expires soon.