Ken McCarthy is the father of internet marketing and sales. In fact, he held the first internet marketing seminar in Silicone Valley way back in 1994 with the co-founder of Netscape as the keynote speaker.
When Bill Gates was saying you couldn’t sell on the internet.
He contributed to the development of email marketing, banner ads, pay per click advertising and online video. It’s weird that no one today knows about him.
Or his System Club Letters.
These letters to his internet marketing club are some of the most valuable education that you can find for online marketing. It’s based on solid principles that stand the test of time. So, nearly everything in it is relevant today.
Especially the letter called: Correct Form vs. Fire
It’s a short story about Ken’s journey to discover why some ads work while other ads crash and burn. He read all the classic books, interview the leading experts, and reviewed his past direct marketing work that was highly successful.
And he didn’t find the answer there.
So, he looked at bad ads and terrible sales letters and found two kinds. First, were the “obviously” bad ads. Ones that had horrible headlines, if any. Stories that were hard to follow. Or no calls to action. Rookie mistakes.
Here’s what he found in common with the rest. The ads that were technically correct, but had no emotion. And that’s bad.
People don’t remember what you SAY, but they remember how you made them FEEL.
It’s imperative that people FEEL what you have to say in your marketing. There’s one way that guarantees you’ll have FIRE in your words.
I’ll be sharing this with the Insiders soon.
If you want to learn this too, here’s what you need to do.
If enough respond, I’ll release it early.