In Chapter 9 of my new book, Kill Cold Calls, we learn how the closing works with the rest of the email to create an offer that you readers cannot refuse.
When you frequently write the way that I teach, people will see the overwhelming value and benefit of working with you over any other option.
The first action most people take when they start thinking about moving is looking at homes online. The people who opt into your site are usually 3 months to 1 year from buying or selling. In the last chapter, The Sell, we used a call to action [CTA] that was geared to those with a shorter timeframe.
In this chapter, I show you how I use a second CTA in the closing to give those with a longer time frame information that they find valuable, and get them in the habit of searching on my site.
I know what you are thinking. Two CTAs, that’s marketing blasphemy.
There is a method behind my madness. It only works in special situations like this, and it’s like getting two emails in one. And I would not do it if it did not work like gangbusters.
The reason I want them searching on my site, is so I can see their level of interest. This way I can reach out with additional information when I know they are serious. Google calls these “micro moments.” In other words, delivering the right message and experience when the customers need arises.
We will dive a little deeper into this subject in the next chapter, How to Convert Online Leads. In there, I will show you the exact tools and systems that I use to turn leads into clients.
If you can’t wait till the next email, get your copy of my book in paperback or kindle here:
And you’ll also get the first training on my book for free. I’ll show you the exact steps of how I came to “know my market” so I would have a never ending list of ideas that my leads want to learn about.
Talk to you soon!