Here’s a spot you should be positioning for in your local market.
The Shining Light.
The beacon on the hill illuminating the darkest corners of real estate with the truth…and here’s why.
No one in your market is talking about the tough stuff. The problems, obstacles and dangers that your client will face. Most agents avoid talking about this like the plague. They don’t even want to answer the question when the client brings it up.
Yet, it’s the very thing you should be talking about for these reasons:
- You’ll stand out among the milk-toast agents who only talk about production
- You’ll be answering questions that keep your clients from moving forward
- It’s what your clients expect from a trusted advisor.
Most people don’t care about your awards, your “Wall of Fame” or your rank in the market. They just want to know if you can help solve their problems. That you can help them move from where they are to where they want to be.
It’s all about ME baby…
When it comes to decision making, one of the biggest obstacles to people moving forward is the lack of answers to questions. Most of us won’t go blindly into the night. We need to know the path we are taking, what to expect and when we should arrive before we head out.
And lastly, doing things that they expect from a trusted advisor makes you look like???
You guessed it…A trusted advisor.
Isn’t that how you want to be seen by your clients? And to be set apart from your colleagues.
As my friend Shane Hunter said, “[Be] the one who lets them shut out all the noise so they can make their decision with as little pain as possible and get on with their lives.”
This is the path you are given. However, I can’t leave you without the manual to put this all together.
Here’s where you’ll find the directions for your journey
This is what Chip had to say on Amazon about my book, Kill Cold Calls:
“For those who have either been in Real Estate long time or maybe just started, this is a must read. Steve is very clear about how sales and prospecting is about building trust and relationships and that it can be done in different ways.”
Hit me up with any questions…