I get questions like these all the time.
How do you think of something interesting to write about every day? Where do you get your ideas from?
Maybe this story will help explain.
I was in Boston this week attending the NAR Annual convention. I had a meeting at one location and had to hurry across town to the next one. I walked with the crowd leaving the convention center to the shuttle stop. And saw that the line was impossibly long.
It was enough to fill two busses and I did not have an hour to wait for a seat.
Across the street was a Sheraton Hotel with a line of taxis waiting to take people places. And it made me think.
Why would I stand around for an hour, miss part of my meeting to save $7 on an Uber? Five minutes later, I was in a nice, warm car headed to make my next appointment.
Interesting ideas are all around for those who open their eyes and don’t have to follow the crowd. This is where I get all of my best writing fodder.
And I show you, how you can do the same in my book, Kill Cold Calls.
Once you understand the type of stories your clients want to hear and know what is important to them, then the world will bring you more stories than you could ever tell.
I know what you are thinking right now: Can it really be this easy?
Or, can you really get your point across by sharing a story of standing in a shuttle bus line?
Yes, you can.
Talk to you soon!