If you follow me online, you’ve likely heard me say the following:
Here’s what successful agents do every single day.
- Make contact with new people.
- Nurture relationships with people that they previously met.
- Look for opportunities to have conversations and help others.
If you do it consistently, you’ll never have to worry about finding clients again. That’s because contacts lead to conversations. Conversations lead to relationships and relationships lead to sales.
While the relationship has always been at the forefront in this business, it’s never been more important than today.
Just in my area, since the bottom of the mortgage crisis, the number of agents practicing has grown 50%. There are thousands of more agents all vying for a limited number of sales every year.
On top of that you have a growing segment of the market that is attracted to the modern discount broker or the iBuyers platforms.
While the total number of sales are growing, it’s not keeping up with the growth in your competition. Your slice of the pie is shrinking daily.
Your best hope is to compete where technology can’t. And that’s with relationships.
One statistic that is encouraging to me is that the number of consumers who find their agent online is growing. For the first time in history, it surpassed the number who found their agent through a referral.
And that’s where I focus my time making contacts, nurturing relationships and looking for opportunities to help and have conversations.
If you want to find out what’s working for me and driving 43% of our business, then get over here now:
I’ll show you a simple system that is proven to work in real estate.
Here’s what one client recently said about why they liked my marketing:
“Reading and absorbing Steve Jolly’s weekly emails are akin to taking a free correspondence course on the subject of Real Estate. The emails are a low-pressure way of educating the general public about important concepts of how to go about buying or selling residential real estate. His correspondences are always informative and his efforts in this line of communication are an effective way of marketing. For example, my husband and I chose Steve to be our buyers’ agent by getting a sense of his experience and approach to the subject of the real estate market in the Nashville area. We buying our next home in the Nashville area and chose Steve to be our agent, mainly because of our impression of him gained from his educational weekly writings.”
P.S. If you are looking for someone to do marketing so you can focus more on the relationship, then give me a call at 615-519-0983.