Here’s what I’ve discovered in the 12 years that I’ve been generating leads online.
That the overall quality does not differ significantly from most of the major platforms. Everybody has their share of duds and fake leads. Even when they cost $100+ each.
What makes the biggest difference with your business is your followup.
If your response is not consistent, then why do you assume they will call you when they have a need?
If your message doesn’t connect with your audience, then how can you expect them to want to do business with you.
It all boils down to people getting to KNOW, LIKE and TRUST you.
So, Instead of worrying about the quality of your leads, concern yourself with the quality of your followup. Because that’s the one thing that you can control in this process.
To get started, you’ll need two things. The first is a commitment to reach out to your audience consistently and frequently. The second is the message that you want to share with your clients.
That time commitment should be weekly at a minimum. If you are not reaching out frequently, people will quickly forget about you. And communicating the same day every week helps too. This is how people to get to KNOW who you are.
The second commitment is a little tougher. And that is sending the right message. This is your ticket to getting people to LIKE and TRUST you.
Now, I can’t help with the first commitment to reach out consistently. That’s 100% on you.
But I can help, with the second. And that help is with a book I wrote called Kill Cold Calls.
You can find it here on Amazon:
In the book, I outline my complete real estate marketing system. The same one that I use today and the one helped me grow my business 43% in 2017.
I’ll show you how to create marketing that speaks to the heart of your best leads, those most like your ideal clients.
And have fun at the same time.