There is a famous breakfast spot in Nashville, known worldwide for their pancakes.
It’s been around for 57 years and is an icon of Hillsboro Village, a historic neighborhood a few miles from downtown near Vanderbilt University.
Like the rest of the urban core, this neighborhood has changed dramatically in the last 20 years. Most of the long-time businesses that people loved are long gone. The one thing you could count on was the Pancake Pantry and it’s line out the door.
While there was always a wait, the line moved quickly and the food was worth it.
Last year, the restaurant sold to a new owner who brought fresh ideas to the business. The gains in efficiency resulted in the loss of the line.
That’s right…No more line out the door every day.
So, the newspaper ran a story about it to attract more business from people who live in Nashville. And, while I applaud the new owner wanting to make the experience better, I would execute it differently than portrayed in the article.
It’s for these two HUGE reasons.
People place more value on items that they cannot have. The message received as you drive by the line every day is more powerful than any advertisement that you could buy. And what do they think when the line suddenly disappears after new ownership?
As my friend, David Dutton said, “People want to get in the club they can’t get in.”
Just as important is your opportunity to stand out among the competition. Sunset Grille, Provence, Jackson’s, Boscos, Sam’s and so many other classic places are long gone. It’s a great opportunity to be the nostalgic place that everyone wants to visit when they come to town.
If you lose authenticity who knows what will happen.
Since most agents can’t have a physical line out their office door, the next best thing is a list of people wanting to do business with you.
In other words, your database.
When storms are on the horizon that big list will carry you through tough times.
My Facebook Ad Secrets course will show you how to quickly build a big list at a fraction of the cost charged by companies like Zillow and Realtor[.]com.
And I’ll include my book, Kill Cold Calls, which helps you make a connection with online leads, especially if you’ve had trouble in the past.
Best of All: You can save $75 on the course and get the book FREE if you purchase by midnight on Halloween.
This is your last warning.
At 12:00am sharp, this deal disappears like your friend at dinner when the waiter brings the bill.