I’ve taught marketing to agents for several years now. And here are two of the top questions that I get. Where do you get the ideas for creating content? And, what makes people engage?
Those are the million dollar questions, right?
But it’s not as hard as you think if you know the market. By “know” I mean that you understand what is going through your prospects mind. What are their fears, insecurities, and desires?
And how do they phrase their thoughts? Not from your point of view. Or loaded with agent jargon. But, how do they express their emotions and how do they phrase it?
That’s super important because there are 360 ways to look at an elephant. If you are looking at the head, while I’m describing his rear, then we are going to have difficulty communicating.
Not only that.
Your prospect might not “connect” with you because you did not demonstrate that you understand how they feel. And that’s key the best way to connect with someone is to speak to their concerns in their own “language.”
In their mind, it validates that you really know how they feel and helps them to see you as someone that can solve their problems.
Proper research takes time with all of the sources available online. I’ve spent hundreds of hours, and you could literally spend years if you desired. Though you might not be sure what is important and what should be ignored.
So, I decided to help you with it by sharing my secret buyer research notes.
I’ve never shown these to anyone, not even my wife. I’m super protective of the time and energy that I’ve put into this. Especially knowing how lucrative the payback has been over the last few years.
I can’t hang on to it forever, so I decided to share it with the members of The Insiders in July.
What you will find is a copy of my typed research notes, broken down into categories that I think are essential to understanding the psychology of the buyer. Then I will record a video to show you exactly how I’ll use it for your business.
You can use this info to write an unlimited number of emails. And if you decide to do your own research, you will have a good idea what is golden.
Don’t worry. With the amount info given, you won’t need to do research for a long, long time.
This is the only place you can get it:
And I’ll do the same thing for sellers soon. Join today so you don’t miss a thing.