Last night my wife and daughter were talking about Target’s new plan to “reimagine” their store by making them more like a boutique shopping experience.
They plan to remodel 100 stores this year and then 500 more stores in 2018-2019.
In addition to new lighting, decor and layout, Target is adding more than 100 new lines of clothing. They are doing away with many of their old private labels and bringing in unique brands that people already love.
Target wants to get away from the “big box” feel of their current stores to something more intimate and inspiring to today’s shopper.
And this is in addition to the things they are doing online to improve their shopping experience.
You might be thinking that it’s a weird family conversation, but that’s what you get with a wife who sells real estate for a living and a young lady that will be headed off to study marketing at college in a few weeks.
And it got me thinking about the latest changes to our real estate website.
Yesterday, we launched our “reimagined” real estate website and we’ve had nothing by rave reviews.
I see our site as the modern version of where people shop for homes. And every so often you need to update your site as the needs of your customers change.
It had been more than three years since our last re-design, so it was over-due.
And it’s something that you need to consider if you want to continue to attract new people to your home on the web.
The #1 purpose of a website (as I see it) is to generate new leads so the re-work was essential to carry out its function for the near future.
Most people change their site for the wrong reason. Maybe they are chasing the latest shiny object. Or copying their competition. They might even do it to lower their expenses.
That’s not why you change if you want to get ahead.
Change to exceed customer expectation. Change to improve the customer experience. Change to generate more leads so you can build more relationships.
If you want to see how I use my website as part of my system to convert leads, then pick up a copy of my new book at the link below:
If you need advice on where to turn for your website, just hit reply and I’ll help you as best as I can.
Talk to you soon!