The best story openings are like great introductions. They create shock and seduction.
The purpose of the opening is to introduce your audience to what they are about to read, and set the hook so they will read all the way to the end.
The headline helped you get the attention, so the last thing you want to do is bore them to death. With the average human attention span hovering around 8 seconds, you need to move quickly.
And that’s what I show you how to do in the 5th chapter of my book, Kill Cold Calls: How to generate a six figure real estate income like direct marketing legends without cold calls.
And in this chapter I show you how I do that with each one of the ten writing themes and provide an example of each that I have used successfully.
I also show you other places to go for opening inspiration.
It’s important that you get this right because you don’t want to waste the goodwill earned and attention you captured with the headline.
One of the best ways to create shock is to open the story in the middle of conflict or a mysterious situation.
Seducing your audience is not so straight forward. I talk about it in this chapter and in chapter 6, The Story.
And, it’s not the typical definition of seduction that I am talking about.
There’s only one way to find out this secret to writing. You can get it by purchasing my book at the link below.
Chapter 6, The Story is up next.
Talk to you soon!