In 1990, news of his death was printed in the New York Times. The article said John Caples was a retired advertising executive who wrote one of the most famous …
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Archives for July 2018
Here’s why great is better than perfect
As my daughter walked in the door last night, I could tell just by the look on her face. She said “85” and passed by with a high five. That was her score on …
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What This New Twist On An Old Scam Can Teach You About Marketing
Extortion has been a popular scam for thousands of years. It’s exploded in the digital age. A popular email hoax called “Sextortion” has been modified using …
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The One Type Of Advertising You Love To Watch
There’s one type of advertising that everyone looks forward to. Because it only happens once a year, people talk about it for weeks. There are even websites …
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If You Are Not An Insider, This Is What You Are Missing
This month's edition of the Insiders just went live and here’s what you would find with your membership: The best way to see all of the Facebook Ads your …
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