Archives for July 2017

Failure rates of newer agents is astronomical.  Some estimates put it at 87% of agents leave the business within the first five years.  That means only 13% …

[Read more...] about How newer agents can overcome that one objection

I need to give credit where credit is due. Joe Karbo, a legendary copywriter, wrote this ad headline. “Most people are too busy earning a living to make …

[Read more...] about Most people are too busy Fakebooking to make any money

Last night my wife and daughter were talking about Target’s new plan to “reimagine” their store by making them more like a boutique shopping experience. They …

[Read more...] about Boutique beats Big Box any day of the week

Dan Kennedy, one of the greatest marketers of our time, tells this story. Dan hates being interrupted. On this day, he was working inside his Phoenix home …

[Read more...] about Do you get the eye roll when marketing?

Here’s how it usually works. You are not feeling good about yourself because of the state of your business.  You've tried to make it grow, but keep running …

[Read more...] about How to have your cake and eat it too