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Archives for July 2017

How new agents can avoid that one objection

July 31, 2017 By stevejolly

How newer agents can overcome that one objection

Failure rates of newer agents is astronomical.  Some estimates put it at 87% of agents leave the business within the first five years.  That means only 13% …

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Most people are too busy fakebooking to make any money

July 29, 2017 By stevejolly

Most people are too busy Fakebooking to make any money

I need to give credit where credit is due. Joe Karbo, a legendary copywriter, wrote this ad headline. “Most people are too busy earning a living to make …

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Boutique Beats Big Box

July 27, 2017 By stevejolly

Boutique beats Big Box any day of the week

Last night my wife and daughter were talking about Target’s new plan to “reimagine” their store by making them more like a boutique shopping experience. They …

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Do you get the side eye with your real estate marketing?

July 25, 2017 By stevejolly

Do you get the eye roll when marketing?

Dan Kennedy, one of the greatest marketers of our time, tells this story. Dan hates being interrupted. On this day, he was working inside his Phoenix home …

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How to have your cake and eat it too

July 24, 2017 By stevejolly

How to have your cake and eat it too

Here’s how it usually works. You are not feeling good about yourself because of the state of your business.  You've tried to make it grow, but keep running …

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