There’s magic in writing frequent emails that entertain and inform. Especially, if post them on your website. I do this over a hundred times per year and …
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Archives for June 2017
The problem with “chicken neck” marketing
One of my earliest memories as a child is when I was about 3 years old. We were living in Florida a few blocks from the intercostal waterway. My Dad and I …
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Why No One Is Buying What You’re Selling
Yesterday, I was talking with you about the reasons why most marketing campaigns fail. It had to do with missing on two fundamental rules. The first one is …
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Why marketing campaigns fail most every time
The vast majority of ad campaigns fail to meet their goals because they did not understand two fundamentals of marketing. This first reason is where it all …
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This works on the cartel and your customers
Here’s one more lesson from the show Burn Notice that will help you become a story-telling sales machine. It’s from the episode Fight or Flight in Season …
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