The biggest mistake most agents make is that they fail to convert leads, especially those they generate online. And the number one reason why they …
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Archives for April 2017
If this is marketing blasphemy, why does it work?
In Chapter 9 of my new book, Kill Cold Calls, we learn how the closing works with the rest of the email to create an offer that you readers cannot …
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Don’t forget to ask for the sale
More than 20 years ago, I was headed out of town to visit a client and make my first ever sales call for the medical device company that I was working for. I …
Why your content is boring
Seth Godin said it best, “Marketing is no longer about the stuff you make, but about the stories you tell.” The truth is marketing has never been about your …