The first three chapters of the book, Kill Cold Calls, shows you how to put together your market research and the value you add into content that can be used in emails, articles, blogs and social media posts.
In the fourth chapter we dive into Headlines.
Headlines are often overlooked and incredibly important. If your headline is boring, no one is going to click on the story and read it.
It’s that simple.
The father of modern advertising, David Ogilvy, once said that when you have written your headline that you have spent 80 cents of your (advertising) dollar.
Just like the 80/20 rule, the headline is the 20% of your content that brings in 80% of your business.
Here’s what you’ll find in this chapter
- A simple formula for creating headlines that fascinate your audience
- Two easy ways to analyze the power of your headlines
- 10 headline themes that you can use (and re-use) that helps your readers relate
- 30 headline examples that have proven to be successful
- 10 “boring” headlines as examples of what not to use
- The best places to go for headline inspiration
There is a ton of information packed in this short chapter that you can use today to get more people interested in what you have to say.
After headlines, we’ll dive straight into the Opening. It’s the second most important piece of the puzzle. If you do not hook them right away, they will never get to the end of the story and take action.
We start with showing you how the best openings are like great introductions.
And we will save that for the next email.
If you need to know now, then pick up my book today at the link below.
Talk to you soon!