In 1990, news of his death was printed in the New York Times. The article said John Caples was a retired advertising executive who wrote one of the most famous headlines of all-time as a Rookie.
This headline has been inspiring marketers for over 90 years. However, I want to share another thing John taught.
And this is 1000X more valuable than stealing John’s headline formula.
John claimed there were only six ways to keep people’s attention when writing to them.
Here is John’s list.
- Interrupting Ideas
- The Shocker
- Preview (of What’s to Come)
- Quotation (someone of interest)
I know they work because I have been using them for the last three years to convert more online leads and grow my business.
Because they are based on psychology, they work well in any type of media: Social, Video, Audio or Written Word. Let me explain a little further.
Our minds are hard-wired to listen to stories. In the beginning, stories were one of the only ways to educate and entertain people. We learned valuable lessons that saved our lives or protected us from harm by hearing these stories and taking action.
Since safety is one of our basic needs as a human, your subconscious compels you to listen to a story that might relate to you in an important way. It’s almost impossible to not listen.
The psychological effect is stronger than this simple explanation. I go deeper on why each of these topics works in my book, Kill Cold Calls.
In the book, I show TEN different ways to keep people’s attention and show you how to be more entertaining at the same time.
And I use these ten ways to keep people’s attention day after day without getting boring or resorting to annoying tactics.
It’s the easiest way I’ve found to be successful in the business today.
Here’s where you can get it today while it’s still at a great price:
Here’s what one of my real estate clients recently said about my marketing, “Thank you for your personal newsletter! It is always illuminating!”