My dementor told me that he would rather read ten books 10X that read 100 books once.
Sounds crazy right?
I know what you are thinking: What’s a dementor and why should you read any book ten times?
Let’s tackle the first question.
Ben Settle is one of my online mentors and he is thoroughly demented. And if you don’t believe me, just pick up a copy of his monster novels in the Enoch War series. The seventh and final monster book in his series, Lucifer’s Favorite, will be available on Amazon soon.
Anyway…Ben is a copywriter by trade and these novels are his side-chick.
And when he sits down to read a business book. He reads it a minimum of 10x. When I first heard this I thought he was crazy.
I thought, surely I can grasp everything I need with one reading.
Since I am open to learning I decided to give it a go. Now I haven’t reached the goal for any individual book, though I have read a few several times.
And this is what I learned.
When I read the first time, I’m looking for all the tactics that I can implement in my business. I mistakenly thought this was the real value of any book. I did this because I’m very pragmatic.
I would occasionally run across business principles in the book, and I didn’t give them the same level of attention.
Another thing Ben taught me is Principles > Tactics. And if you employ tactics that don’t align with your principles, then you’ll fall flat on your face. This is what gave me the “lightbulb” moment when I first started reading a book multiple times.
You see each time I read a book again, I discover principles and nuggets of wisdom that I previously missed. Not having to focus on the tactics allowed my brain to find these Easter Eggs that were right in front of my eyes.
And as they say back home: If it were a snake it would have bit me.
It’s these business principles that bring the long-term gains in business that you desire. They are your gold in the lost Dutchman’s mine.
Now, don’t get me wrong. I’m not saying that you should ignore tactics.
I want you to understand that in order to be effective, your tactics should align with your business principles. If they don’t your focus will be on the bright, shiny objects that do nothing for your bottom line.
If you are not sure where to turn with this whole “Principles vs. Tactics” things, then I can help.
My book, Kill Cold Calls, is full of real estate business principles that will keep you connected to your customers. And tactics that are proven to convert more clients, sell more homes and make you a dragon’s lair full of gold.
And you can pick it up here.
You can ignore Ben’s million-dollar advice like I did at first and continue to struggle, or you can dive right in and start making your fortune today.
The choice is yours.
Choose wisely, my friends.