It’s impossible to turn on the radio without an ad for men’s health services. And you know the kind that I’m talking about.
Those ads that promise to put the spice back in your love life.
Here’s some of the more “forgettable” hooks.
- Lost the Perk-in in your gherkin?
- Now available online, STRAIGHT to your mailbox
- Small investment. LARGE return.
And it seems that everyone of these ads, uses double entendre as their way of capturing your attention.
Sure the first ones were kinda funny, but now they are just annoying.
At least that’s the view of this consumer.
However, I don’t think the marketers for this product think it’s bad because they keep going back to the same old trick with each new ad.
Which leads me to this conclusion.
These advertisers have much in common with marketers in real estate.
Just like these folks, agents keep going back to the same old “well” with their marketing.
How many times are we going to hit potential clients with these hooks:
- Sell your home in 60 days guaranteed or I’ll sell it for free
- We sell quickly and for top dollar
- Priced to sell and it wont last long
Consumers see these in much the same way as the men’s health ads.
Old, Boring and Annoying.
How are you going to relate with prospects when they see your ads (and your business) this way?
There is a better way to connect to your audience and build relationships based on trust.
It’s something that I’ve been working on for several years and have perfected over the last two.
And I’m on track to do more than $5 million in sales from just this system in 2017.
Want to learn more?
Then pick up a copy of my book, Kill Cold Calls at the link below:
In the book, I share my complete system for building relationships and making real estate sales, without making one cold call.
If you’re not ready to buy, then what questions do you have about real estate marketing?
I promise to respond to every one.