One of my earliest memories as a child is when I was about 3 years old. We were living in Florida a few blocks from the intercostal waterway.
My Dad and I were fishing and I thought I had a big one on the line.
As I was reeling in, I noticed something peculiar.
It wasn’t a fish and I did know quite what it was. To me it looked like a monster was stealing my bait.
I tried to shake him off as I was reeling in, but he kept hanging on.
Frustrated and mad, I threw my pole in the water and ran home. My Dad was laughing all the way.
What I caught was a blue crab. And the old school way of catching them is to tie a chicken neck on a line and toss it in the water. When a crab clings on to the neck, you can reel them all the way into your net.
Blue crabs are not smart enough to know that you caught them so they rarely let go.
And sometimes I think that we are just like the blue crabs.
Hanging on to the things that we did in the past, because we do not know what the future will look like if we just let go.
Like letting go of the ineffective ways we try attract clients.
Most of us take one of two marketing paths.
The first group sticks with the chicken neck toss. They throw it at everyone they see. It’s annoying, but they keep hoping one will stick.
The other group decides not to go crabbing at all. Instead, they sit at home and wait for their prospects to call which never happens.
The truth is that neither of these tactics is effective.
There is another way.
And in my latest book, I show you how I make my phone ring without annoying anyone.
You can get your hands on it here:
Get it now while the price is still cheap because I’ll be doubling it soon when my training is released.
Talk to you soon!