I’ve seen this happen hundreds of times.
You get excited about creating content to share with your prospects. So you start with a blog post. You spend hours writing and editing the post until you finally hit the “Submit” button.
It’s like a ghost town there. No activity. No signs of life.
Not even a share on Facebook.
Feeling crushed, you decide to throw in the towel on content creation and wonder why it did not work for you.
Let me fill you in on the deets.
There are two main reasons why people fail at content creation.
- Your content is boring. No stories. No perspective. No entertainment value. Just data that you pulled from some other article. Or the same crappy info that you can get with a quick google search.
- You are not promoting your content.
And for today, we are going to focus on #2.
Especially when you are first starting out, you need to promote every piece of content you create. And I don’t care where you promote it. It could be offline, social, email, online.
Wherever you spend time.
And it doesn’t have to be paid promotion. Simply sharing it and encouraging others to do the same is a great way to begin promoting your content.
There is a method to the madness though.
A shotgun approach where you blast it everywhere is not going to work either.
You need to learn how stories are told on the platforms where you plan to promote the content. And use those guidelines to share your story.
It’s really not that hard once you get started.
Here’s the best place to start:
In my book, Kill Cold Calls, I show you the super simple way I promote my content for maximum effect across multiple platforms.
Content promotion is like a snowball rolling down hill. It starts small and picks up size and speed as it continues to roll.
If you have questions about content, or anything else in my book, then hit reply and I’ll get back to you right away.
It’s like P.T. Barnum, the World Famous promoter of the Barnum and Bailey Circus, said, “Without promotion, something terrible happens… nothing!”