Failure rates of newer agents is astronomical. Some estimates put it at 87% of agents leave the business within the first five years.
That means only 13% survive.
There’s lots of reasons why people are not succeeding. Most don’t understand what they signed up for when they decided to be a real estate agent. Like the time commitment it takes to be successful. The need to consistently followup with your sphere and prospects. Or that they are running their own business, not just selling homes.
And like I said last week, too many spend hours on Flakebook pretending to work.
Here’s something that can help you learn more about the business, stay in touch and position yourself as an expert (even if you haven’t sold any homes).
That last one can be a huge mental handicap that affects your ability to sell yourself several different ways.
And that is to start writing every day. (or almost every weekday, like I do)
Just having to write something will cause you to do research and think how you would handle the same situation. Suddenly you are learning about the business through this simple act. Not only will you learn, but you are preparing yourself for the decision you will need to make when it actually happens in the course of your business.
Once you start writing daily, you will need to send this to your sphere/prospects and post it on your blog/website. Even if your database is less than 100 people, don’t hesitate to send it to them as long as you have their permission. This will help you stay in touch and give people a reason to find you online.
When you start writing, it will start to build your authority in the eyes of your audience.
Writing frequently and consistently over time will position you as an expert in real estate in the eyes of your audience.
When potential clients ask, “How many homes have you sold in the last year?” It’s not because they are looking for a magic number. In fact, they really don’t care how many homes you have sold.
They want to make sure that you can provide them solid advice and solve their problems.
In fact, they probably will never ask that question if they have been reading your work for some time.
And if they do, be 100% honest with them. Share what you’ve been doing to become an expert. Let them know what sets you apart. Talk about the team of experts that you’ve put together. And give them a good reason to do business with you.
Now that you’ve decided to start writing, what are you going to say?
In my latest book, Kill Cold Calls, I teach you how to find never ending story ideas for you to write about.
Ideas that add value, make your writing more interesting and help make your phone ring.
Pick up a copy today at Amazon with the link below:
And if you have any questions, just hit reply. I promise to respond to each and every one.