Here’s a pro tip for those of you who want to improve your marketing to attract more clients and make more sales. Especially if you are having difficulty in generating leads beyond your SOI.
If not, hold on because I’ve got something for you too.
Most real estate coaches will tell you that you need to be active on Live video, Facebook, Instagram, SnapChat, Twitter, Pinterest, LinkedIn, your blog, email, newsletters, pop-bys, events, networking, open houses, door knocking, calling expireds, …
The list goes on and on.
When you first hear this, it sounds great. Until you start to do all these things. It’s then that you find out that it’s impossible to have an effective presence in all of these areas unless you have a team of marketers working for you.
And instead of doing everything, you do nothing. You feel beat up from the street up.
This is when most people give up.
They forget about their dreams of growing their business. And the life they want to give to their families.
Then all the negativity starts to take its toll on your current business because you’ve neglected your SOI in order to be what your coaches want you to be.
It’s not the vision that you planned in your mind. And you feel further behind then when you started.
Hopefully, I’ve caught you before you’ve gotten to this point. If not, that’s ok too because it’s not too late to change.
The truth is that you don’t need to be an expert in all these areas to have a multiple six-figure income. In fact, you can achieve that level of success just by being an expert in one area and then leveraging it.
That’s exactly what I did.
I focused on email marketing and then leveraged that content to use in other areas. That way I didn’t have to create amazing content for every platform. I just re-purposed my content so it would appear that my message was everywhere and consistent.
And I don’t have a team of marketers backing me up.
I am able to do this for both my business and my wife’s business. And have time to sell a bunch of homes, take time off with my family, serve on three boards, volunteer in my community and take an occasional vacation.
It’s not like I am some bad-azz, marketing genius. I’m just a regular guy like you who stumbled on a simple system that works like gangbusters.
If you want to see my whole marketing system that anyone can replicate, then click on the link to my book here:
You can pick it up for a few bucks in paperback or Kindle.
And for those who already have a system in place and need some help making it more effective, then contact me and let me know.
I’m planning to offer “Done for You” marketing services to a select few agents anywhere outside of my home market.
Then give me a call at 615-519-0983.