There’s magic in writing frequent emails that entertain and inform.
Especially, if post them on your website.
I do this over a hundred times per year and it’s great for your SEO. It drives thousands of visitors a month to my site and many of those sign up to my list.
Which makes me want to write more emails.
Over time some of these prospects get to know, like and trust you through your frequent writing. Its the beginning of a relationship, which is everything in real estate.
From these relationships, you will find the best customers for your business. If they have read your work, even for a short time, they come informed and better prepared for the experience.
I used to think that the best prospects where those “rare” ones who needed to buy something quickly. Now, I’d much rather have someone who has been following me for a few months or longer.
Gaining new clients makes me want to write more.
It turns into a”viscous cycle” of the best kind.
Your email drives your lead generation, nurturing and conversion. That’s way better than two birds with one stone.
It the simplest and most effective way to build a funnel that can be used in email, online or in social.
And I spill my guts here:
Here’s what one Amazon reviewer said about my book:
“Good ideas for sending out emails, however I think the same concept can be applied to social media and blogging. Either case, the content in this book is valuable for creating copy that doesn’t push sales, but engages your audience on different topics other than real estate. Very creative.”
I wrote this book for newer agents who needed to learn how to market, or established agents who needed to learn the best way to work their database using email.
If that sounds like you, pick up a copy today.
Talk to you soon!