Before I started implementing the strategies in my book, Kill Cold Calls, I used to love the leads who contacted me saying they had to “buy a home this weekend.”
They seemed like an easy sale. However, there was always some point of contention during the process that could have been avoided.
Like when this happened to me.
I had a person sign up on my site, who was not able to renew the lease on her rental because the property was sold. And she had to be out in 30 days.
It was a holiday weekend and I sent some listings to review and set up a few showings. I also explained how the transaction would work.
We found the right home, discovered that the seller had other interested parties and started to write the best offer.
Then a family member of the buyer, who was also suppling funds, refused to allow them to sign a buyers agreement.
I asked why, and they could not provide a good reason.
I explained that I could not represent them in the purchase of the home without signing the documents. They still refused.
So, I calmly said, “ Ok, then it’s time for me to go and I proceeded to head out the door.”
I was 100% willing to keep walking, but I wanted to get their attention.
Suddenly, they were willing to sign it based on certain conditions.
Not willing to play their games, I said I would only agree to represent them on the sale of this home only. If this sale did not work out, then they were on their own.
I did that because I thought this may be a sign of how the rest transaction would be handled, and I did not want to be a part of it.
These kind of shenanigans never happen with the folks that are avid readers of my emails. I let them know what to expect when I write, and it works as a form of pre-counseling.
So, if you don’t like the way I transact business, then you can decided to go elsewhere long before we get in the middle of an offer.
Now, when I hear, “I’ve been reading your emails for a year …,” that is music to my ears. These are now the prospects that I love to work with because they already know what to expect and want to do business the same way.
If you interject some of your personality into your marketing, you’ll find that you have lots in common with your best prospects.
And that makes it more enjoyable for everyone.
Want to learn how you can do this too?
Then get a copy of my book here:
And get ready for the best change to your business in years.
Talk to you soon!