The Eagles victory in the Super Bowl reminded me of a behind the scenes story about Rocky.
And this story is about the fourth Rocky film in which Sylvester Stallone wrote, directed and had the lead role.
During filming, Stallone had trouble believing that the fight scenes looked real to the audience.
So he asked his nemesis Ivan Drago, played by Dolph Lundgren, to hit him “for real” in the next fight scene.
Here’s the problem. Dolf is not just another actor.
He has a third-degree black belt in Kyokushin karate and was a former European champion.
Dolf was reluctant to hit him, though Stallone was insistent.
Stallone got it. Immediately dropped to the ground and had to be rushed to the hospital.
And I’ve had days that felt like that too.
Where I spent a ton of time working on a marketing campaign that cost real dollars and did not get the results I expected.
Or worse, no results at all.
It’s like a punch to the gut.
If you are running ads on Facebook, those mistakes can add up quickly if you don’t get it right from the start.
That’s why I’m excited to tell you about the #1 Bonus for the Insiders.
It works in conjunction with the 2nd Training that I talked about yesterday, so you can get leads for less than $2 like I do.
And this is a behind the scenes look at my “secret” targeting formula that I use to keep my ad costs low.
Targeting is one of the most difficult parts of Ads Manager to get right. When you get it wrong, your ads are not served to the right people. Then when your engagement is low, the cost rises quickly.
I’ve spent thousands of dollars learning the ins and outs of targeting and an equal amount of hours testing this formula.
It’s so valuable to me, this will likely be the last time that I ever give it away as a bonus.
In this bonus training, I give you the exact formula that I use and show you how to use it. You get to see under the hood of my ads manager and ever peek at the actual ad set I used.
You’ll see this formula and the proof that it recently generated 173 leads for $1.49 each.
If this sounds good to you, then click here to get on my waiting list:
It will guarantee you one of the 100 spots available when I open enrollment in a few weeks.
Tomorrow, I’ll share with you bonus #2.
Hint: It’s an overview of my entire marketing system.
Talk to you soon!